There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do.
When speaking to business [...]
In researching last week’s column on Air Canada’s woes played out on Twitter, I ran across an interesting school of thought. Apparently some folks, including a Toronto colleague who emailed me on the issue, believe Twitter should not under any circumstances be used for customer service, saying [...]
Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats
View more presentations from Alexander Zagoumenov.
Jeff Nelson: The Power Of Online Marketing Mru V2
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Bruce McLeod: Mount Royal University domain presentation
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Bruce Jensen: Web building, UI, Information Architecture, and CMS
Ernest Barbaric: Digital marketing Strategy [...]
Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars.
Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every [...]
Social media is increasingly becoming implicated in moments of crisis and significant world events. The 2009 Iranian election is a great example.
Thanks to a variety of technical manoeuvres, the Iranian government could not throttle the protesters’ use of Twitter to report on those events. Where traditional media [...]
Social networking site Facebook hit a benchmark 500 million users this week, complete with much fanfare and celebration. But some folks weren’t celebrating, either because they are no longer enamoured of Facebook or they don’t have a profile at all.
It’s pretty easy for people like me to generalize our own experiences [...]
It is said if you don’t vote, you get the government you deserve. In other words, exercise your democratic right or suffer the consequences.
The same can now be said for having a voice in social media, particularly blogging. If you don’t create content, you have willingly issued your own gag order. [...]
“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]
War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business.
Oddly enough, for a fellow who runs a Calgary social media agency, [...]
Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
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