Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats
View more presentations from Alexander Zagoumenov.
Jeff Nelson: The Power Of Online Marketing Mru V2
View more presentations from Jeff Nelson.
Bruce McLeod: Mount Royal University domain presentation
Louise Desmarais: Mount Royal SEO Copywriting Presentation
Bruce Jensen: Web building, UI, Information Architecture, and CMS
Ernest Barbaric: Digital marketing Strategy [...]
“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]
War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business.
Oddly enough, for a fellow who runs a Calgary social media agency, [...]
Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
Richard Brown (sitting in for John Gormley) of News Talk 650 CKOM interviews Doug Lacombe of Calgary social media agency communicatto on the topic of social media, age, adoption rates, and its impact on journalism.
Listen now to the roughly 15 minute interview:
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In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Mitch Joel, President of Twist Image and author of best-seller “Six Pixels of Separation” took a few minutes out of his busy schedule to speak to me about digital marketing. Grab a coffee and take twenty minutes to [...]
Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program.
Disclosure – I have a tiny bit around minute 4.
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Next week I’ll be delivering social media training to Calgary Realtors®.
As a consequence, I’ve had Realtors and social media on the brain. Can these professionals really use social media to their benefit without being smarmy?
Yes, but it requires a more nuanced approach than traditional marketing.
It is, after all, social media.
Real estate is a highly “social” [...]
Yesterday I had the privilege of presenting at the IABC Canadian Western Region “Dare to Lead” conference (hashtag #D2L2010 on Twitter). Dare to Lead is an annual leadership conference for IABC board members across Western Canada, this time held in Calgary, the third largest IABC chapter in the world.
My talk was on “Socializing the association”. [...]
Oh my, the kids at Facebook caused a ruckus this week! Depending on your point of view, the stuff they launched offers either blissful interconnectedness or the possibility of web domination.
Personally, I think Facebook CEO Mark Zuckerberg and his crew are Borg; resisting their friendship is futile.
Three announcements at a recent San Francisco Facebook conference [...]
