For once I was right. Yup, I said it — a phrase that rarely leaves my lips and is generally disallowed at home by she who sets the rules. In an earlier column, I predicted Twitter would launch an advertising service and this week it did. Of course, a monkey could [...]
This week I was speaking to a potential client who said their IT department was resisting use of Facebook for marketing purposes (and blocking it via the firewall) because, horror of horrors, there was a phishing scam going around.
This snoozy bit of non-news is classic fear-mongering by the IT “wizards in the dungeon,” a real [...]
Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago.
I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience with [...]
The good folks at Valiant Trust recently asked me to write an overview of how social media impacts an entire business. Not just PR or IR, but right across the enterprise. Here’s an excerpt and a link to the full newsletter article:
Planning for the whole business
There’s a lot of buzz about social media these days. [...]
The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late.
Digital marketer and social media author Darren Barefoot, principal at Capulet Communications, delighted the sold-out CMA crowd with [...]
For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment.
For non-students, these are just good marketing links and probably worth a gander anyway.
First, a brilliant classic on web design, the Web Style Guide, 3rd Edition. [...]
Short “Social Media 101″ presentation delivered to the Calgary chapter of the International Special Events Society.
ISES Social Media 101
View more presentations from Doug Lacombe.
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