Angela Joyce interviewed me recently about all things journalism. Thankfully she cut out the video and much of my prattling and whittled it down to these few comments on “working the Twitter beat” – here’s the audio:
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It was a sobering start to Trending Topics this week with the massacre at Fort Hood, Texas dominating Twitter. Extensive reporting by @NYTimes provided regular updates on the shooting which killed 13 people and wounded 28 (other estimates vary). The New York Times used the new “lists” feature of Twitter to aggregate news on the [...]
A colleague was asking me whom to follow on Twitter in their field. Providing an answer took more Googling than it should have. It occurred to me, why is there no comprehensive list of Canadian journalists on Twitter? At least, none that I could find.
Oh sure there was this one http://mediaontwitter.pbworks.com/Canada+-+Media+On+Twitter, and this one http://www.scribd.com/doc/9652010/Twittering-Journalists, [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
Clowns to the left of me,
Jokers to the right,
Here I am,
Stuck in the middle with you …
Stuck in the middle, Stealers Wheel, 1972
For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and PR folks needed coverage so [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
