Calgary continues to be an event hot spot March through June 2010 with several amazing speakers coming to town. Here’s a sampling of top notch communications, marketing, and digital events that are on my radar:
Internet Marketing Conference (IMC), March 16/17
After many years of international success, IMC is finally coming to Calgary with a great line [...]
Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
Short “Social Media 101″ presentation delivered to the Calgary chapter of the International Special Events Society.
ISES Social Media 101
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RTNDA Canada and my company, communicatto, hosted a webinar earlier this week for members only, a first for the association. “Social media, will it replace us or reform us?” attracted roughly 50 members from across the country who tuned in via the DimDim webinar platform.
While the technology exhibited a few hiccups (the [...]
I recently had the pleasure of speaking to a group of about 30 Investor Relations types at an event, “Digital Disclosure – Pubcos in the age of the social web” co-sponsored by Valiant Trust and Kingsdale Shareholder Services.
Below are my slides from that event, but essentially my point was, stocks and management teams are being [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted:
Traditional media is under pressure
PR folks can’t rely on traditional media as their sole “channel” for distributing messages
Social media is an umbrella term for a wide variety of collaborative web-based software tools that [...]
Clowns to the left of me,
Jokers to the right,
Here I am,
Stuck in the middle with you …
Stuck in the middle, Stealers Wheel, 1972
For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and PR folks needed coverage so [...]