Socializing the association; IABC’s “Dare to Lead” #D2L2010

May 16, 2010 No comments yet

Yesterday I had the privilege of presenting at the IABC Canadian Western Region “Dare to Lead” conference (hashtag #D2L2010 on Twitter). Dare to Lead is an annual leadership conference for IABC board members across Western Canada, this time held in Calgary, the third largest IABC chapter in the world.
My talk was on “Socializing the association”. [...]

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Countdown to Colossal Calgary

April 11, 2010 No comments yet

This is the investment business event you can’t afford to miss!
Colossal Calgary is a once-in-a-lifetime event, a chance to hear the insider’s perspective on the debacle that was Lehman Brothers, the first domino that fell in the tumble leading to the current financial crisis. Lawrence G. McDonald, former vice-president of Distressed Debt and Convertible [...]

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Event-stravaganza in Calgary

March 6, 2010 3 comments

Calgary continues to be an event hot spot March through June 2010 with several amazing speakers coming to town. Here’s a sampling of top notch communications, marketing, and digital events that are on my radar:
Internet Marketing Conference (IMC), March 16/17
After many years of international success, IMC is finally coming to Calgary with a great line [...]

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Calgary has event mania in Q1

January 9, 2010 1 comment

Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]

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Creating buzz on a shoestring budget

December 5, 2009 2 comments

Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]

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Independent PR practitioners learn social media strategy

November 23, 2009 No comments yet

Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]

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Special events folks consider social media

October 26, 2009 No comments yet

Short “Social Media 101″ presentation delivered to the Calgary chapter of the International Special Events Society.

ISES Social Media 101

View more presentations from Doug Lacombe.

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First RTNDA Canada webinar on social media a solid success

October 9, 2009 No comments yet

RTNDA Canada and my company, communicatto, hosted a webinar earlier this week for members only, a first for the association. “Social media, will it replace us or reform us?” attracted roughly 50 members from across the country who tuned in via the DimDim webinar platform.

While the technology exhibited a few hiccups (the [...]

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Digital Disclosure seminar covers Investor Relations and social media

October 4, 2009 4 comments

I recently had the pleasure of speaking to a group of about 30 Investor Relations types at an event, “Digital Disclosure – Pubcos in the age of the social web” co-sponsored by Valiant Trust and Kingsdale Shareholder Services.
Below are my slides from that event, but essentially my point was, stocks and management teams are being [...]

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The media mix is all mixed up

March 1, 2009 1 comment

Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]

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