“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]
War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business.
Oddly enough, for a fellow who runs a Calgary social media agency, [...]
There’s an old joke: “What happens in Vegas stays on Facebook.” It causes most of my generation (boomers) to chuckle, because it feels like there’s a grain of truth in the humour. Facebook causes us to get our privacy hackles up in a big way.
Boomers worry about privacy. We were taught on our mother’s knees [...]
For once I was right. Yup, I said it — a phrase that rarely leaves my lips and is generally disallowed at home by she who sets the rules. In an earlier column, I predicted Twitter would launch an advertising service and this week it did. Of course, a monkey could [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
The folks at Anduro Marketing and I have just kicked off a fun summer social media campaign for San Remo Ristorante.
San Remo Ristorante is an upscale, fine Italian dining establishment with three Calgary locations.
We’ll be using social media as a platform to share recipes, foodie and gourmand tips, photos, customer comments, Italian travel experiences, specials, [...]
“Our brand is the public opinion of a million citizens … ”
said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
Subscribe
