Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
The folks at Anduro Marketing and I have just kicked off a fun summer social media campaign for San Remo Ristorante.
San Remo Ristorante is an upscale, fine Italian dining establishment with three Calgary locations.
We’ll be using social media as a platform to share recipes, foodie and gourmand tips, photos, customer comments, Italian travel experiences, specials, [...]
“Our brand is the public opinion of a million citizens … ”
said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
