City of Calgary already in the conversation

“Our brand is the public opinion of a million citizens … ”

said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]

The media mix is all mixed up

Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]