There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do.
When speaking to business [...]
“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]
Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum.
Earlier this year, Mashable.com reported a low incidence of policy [...]
Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago.
I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience with [...]
Yikes, it’s been over a month since my last post! While my own blog has gone hungry I have written tasty tidbits for the International Association of Business Communicators (IABC) (here and here), The Canadian Marketing Association, Techvibes.com, and the Canadian Public Relations Society.
“Yeah, and the dog ate your homework” you might say. Fair enough.
So [...]
Today at lunch I had the great pleasure of attending the inaugral “Calgary Business Bloggers” Meetup.
A small group of eight, we met at the offices of Bullet Proof InfoTech “home” of prominent Calgary IT blogger Stuart Crawford .
Stuart hosted the event in the absence of co-founder David West who was, understandably, off attending to a [...]
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