Tag Archive | "Canadian Marketing Association"

e-Marketing course returns to Calgary

January 31, 2010 2 comments

Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust.
Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing Association. [...]

Marketers have faith – social media sins can be avoided

November 1, 2009 No comments yet

The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late.
Digital marketer and social media author Darren Barefoot, principal at Capulet Communications, delighted the sold-out CMA crowd with [...]


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