Calgary continues to be an event hot spot March through June 2010 with several amazing speakers coming to town. Here’s a sampling of top notch communications, marketing, and digital events that are on my radar:
Internet Marketing Conference (IMC), March 16/17
After many years of international success, IMC is finally coming to Calgary with a great line [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted:
Traditional media is under pressure
PR folks can’t rely on traditional media as their sole “channel” for distributing messages
Social media is an umbrella term for a wide variety of collaborative web-based software tools that [...]
Clowns to the left of me,
Jokers to the right,
Here I am,
Stuck in the middle with you …
Stuck in the middle, Stealers Wheel, 1972
For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and PR folks needed coverage so [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
In the May 2008 “Social Media Speed Dating” event put on by CPRS Vancouver, attendees went from table to table visiting a moderator who made brief comments on the state of social media and engaged the groups in conversation. I was lucky enough to be one of those moderators. My comments centered around four basic [...]
