This week started with a bang for me — I got to spend Monday listening to marketing brainiacs at The Art of Marketing conference in Calgary, including two social media rock stars, Mitch Joel and Gary Vaynerchuk.
Joel is the president of Montreal-based Twist Image, a digital marketing agency, as well as [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Sally Hogshead, internationally renowned speaker and author of the marketing best-seller ‘Fascinate” regaled me with tales of marketing triggers, the F-bomb, Jagermeister, and Tim Horton’s. Grab a Timmy’s and take thirty minutes to listen in:
Interview with Sally Hogshead
You [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Mitch Joel, President of Twist Image and author of best-seller “Six Pixels of Separation” took a few minutes out of his busy schedule to speak to me about digital marketing. Grab a coffee and take twenty minutes to [...]
Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”.
As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog
The Digital Discussion IABC Jan 2010
View more presentations from Doug Lacombe.
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago.
I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience with [...]
The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late.
Digital marketer and social media author Darren Barefoot, principal at Capulet Communications, delighted the sold-out CMA crowd with [...]
Ferrets, caskets, and Michael Jackson … this week on the social web.
Weird news on the social web this week — @rogerdooley shared an MSNBC report from Florida: “Guy arrested for assault with ferret concealed in pants.” No word on whether the ferret will be charged as an accomplice or companion.
Continued on TheStarPhoenix.com http://bit.ly/4mYgAE
For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment.
For non-students, these are just good marketing links and probably worth a gander anyway.
First, a brilliant classic on web design, the Web Style Guide, 3rd Edition. [...]
For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required!
Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come and [...]
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