Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum.
Earlier this year, Mashable.com reported a low incidence of policy [...]
This article is a reprint, originally published in the Human Resources Association of Calgary newsletter.
Social media tools good for HR
View more documents from Doug Lacombe.
This is a reprint of an article originally published in the Valiant Trust newsletter.
Social media across the enterprise
View more documents from Doug Lacombe.
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