Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust.
Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing Association. [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago.
I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience with [...]
The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late.
Digital marketer and social media author Darren Barefoot, principal at Capulet Communications, delighted the sold-out CMA crowd with [...]
For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment.
For non-students, these are just good marketing links and probably worth a gander anyway.
First, a brilliant classic on web design, the Web Style Guide, 3rd Edition. [...]
For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required!
Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come and [...]
The folks at Anduro Marketing and I have just kicked off a fun summer social media campaign for San Remo Ristorante.
San Remo Ristorante is an upscale, fine Italian dining establishment with three Calgary locations.
We’ll be using social media as a platform to share recipes, foodie and gourmand tips, photos, customer comments, Italian travel experiences, specials, [...]
“Our brand is the public opinion of a million citizens … ”
said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
