Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
This week started with a bang for me — I got to spend Monday listening to marketing brainiacs at The Art of Marketing conference in Calgary, including two social media rock stars, Mitch Joel and Gary Vaynerchuk.
Joel is the president of Montreal-based Twist Image, a digital marketing agency, as well as [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Sally Hogshead, internationally renowned speaker and author of the marketing best-seller ‘Fascinate” regaled me with tales of marketing triggers, the F-bomb, Jagermeister, and Tim Horton’s. Grab a Timmy’s and take thirty minutes to listen in:
Interview with Sally Hogshead
You [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Mitch Joel, President of Twist Image and author of best-seller “Six Pixels of Separation” took a few minutes out of his busy schedule to speak to me about digital marketing. Grab a coffee and take twenty minutes to [...]
This is a reprint of an article originally published in the Valiant Trust newsletter.
Social media across the enterprise
View more documents from Doug Lacombe.
For once I was right. Yup, I said it — a phrase that rarely leaves my lips and is generally disallowed at home by she who sets the rules. In an earlier column, I predicted Twitter would launch an advertising service and this week it did. Of course, a monkey could [...]
This week I was speaking to a potential client who said their IT department was resisting use of Facebook for marketing purposes (and blocking it via the firewall) because, horror of horrors, there was a phishing scam going around.
This snoozy bit of non-news is classic fear-mongering by the IT “wizards in the dungeon,” a real [...]
Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust.
Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing Association. [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago.
I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience with [...]
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