Tag Archive | "Mount Royal University"

MRU CMA eMarketing guest speaker slides

August 12, 2010 4 comments

Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats
View more presentations from Alexander Zagoumenov.

Jeff Nelson: The Power Of Online Marketing Mru V2
View more presentations from Jeff Nelson.

Bruce McLeod: Mount Royal University domain presentation
Louise Desmarais: Mount Royal SEO Copywriting Presentation
Bruce Jensen: Web building, UI, Information Architecture, and CMS
Ernest Barbaric: Digital marketing Strategy [...]

e-Marketing course returns to Calgary

January 31, 2010 2 comments

Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust.
Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing Association. [...]

eMarketing recommended blogs, web style & more

October 27, 2009 4 comments

For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment.
For non-students, these are just good marketing links and probably worth a gander anyway.
First, a brilliant classic on web design, the Web Style Guide, 3rd Edition. [...]

CMA eMarketing recommended readings

October 21, 2009 No comments yet

For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required!
Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come and [...]


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