Tag Archive | "Public Relations"

Air Canada gaffe shows need for social media monitoring

August 7, 2010 1 comment

Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars.
Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every [...]

Social media measures up to other media

July 10, 2010 No comments yet

“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]

Social media marketing can’t stand alone

July 3, 2010 No comments yet

War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business.
Oddly enough, for a fellow who runs a Calgary social media agency, [...]

Al Jazeera piece on BP oil spill and PR

May 24, 2010 No comments yet

Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program.
Disclosure – I have a tiny bit around minute 4.

Social media across the enterprise

April 17, 2010 No comments yet

This is a reprint of an article originally published in the Valiant Trust newsletter.
Social media across the enterprise
View more documents from Doug Lacombe.

The Digital Discussion, an IABC talk in #yyc

January 27, 2010 No comments yet

Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”.
As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog
The Digital Discussion IABC Jan 2010
View more presentations from Doug Lacombe.

Calgary has event mania in Q1

January 9, 2010 1 comment

Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]

Creating buzz on a shoestring budget

December 5, 2009 2 comments

Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]

Independent PR practitioners learn social media strategy

November 23, 2009 No comments yet

Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]

Social media across the enterprise

November 15, 2009 1 comment

The good folks at Valiant Trust recently asked me to write an overview of how social media impacts an entire business. Not just PR or IR, but right across the enterprise. Here’s an excerpt and a link to the full newsletter article:
Planning for the whole business

There’s a lot of buzz about social media these days. [...]


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