Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”.
As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog
The Digital Discussion IABC Jan 2010
View more presentations from Doug Lacombe.
Everyone knows the first month of the New Year always represents an opportunity for change, renewal, and a fresh start. Calgary associations seem to be taking this fresh start very seriously with a dizzying array of events to choose from in Q1 alone. Forget six degrees (or pixels) of separation, if you go to all [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity.
I concentrated my remarks on how resource-starved tech startups [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
The good folks at Valiant Trust recently asked me to write an overview of how social media impacts an entire business. Not just PR or IR, but right across the enterprise. Here’s an excerpt and a link to the full newsletter article:
Planning for the whole business
There’s a lot of buzz about social media these days. [...]
“Our brand is the public opinion of a million citizens … ”
said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted:
Traditional media is under pressure
PR folks can’t rely on traditional media as their sole “channel” for distributing messages
Social media is an umbrella term for a wide variety of collaborative web-based software tools that [...]
Clowns to the left of me,
Jokers to the right,
Here I am,
Stuck in the middle with you …
Stuck in the middle, Stealers Wheel, 1972
For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and PR folks needed coverage so [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
