There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do.
When speaking to business [...]
“There are three kinds of lies: lies, damned lies, and statistics.”
This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present.
Business people talk a lot about the “Return on Investment” (ROI) that [...]
War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business.
Oddly enough, for a fellow who runs a Calgary social media agency, [...]
Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools [...]
Richard Brown (sitting in for John Gormley) of News Talk 650 CKOM interviews Doug Lacombe of Calgary social media agency communicatto on the topic of social media, age, adoption rates, and its impact on journalism.
Listen now to the roughly 15 minute interview:
There’s a pervasive myth that social media is only for young people — the “college kids in the basement” stereotype. Not true.
Ongoing surveys by Zinc Research (ZincResearch.com) and partner Dufferin Research show nearly 80 per cent of Canadians are on some social network and more than two-thirds of Canadians are on [...]
This week started with a bang for me — I got to spend Monday listening to marketing brainiacs at The Art of Marketing conference in Calgary, including two social media rock stars, Mitch Joel and Gary Vaynerchuk.
Joel is the president of Montreal-based Twist Image, a digital marketing agency, as well as [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Sally Hogshead, internationally renowned speaker and author of the marketing best-seller ‘Fascinate” regaled me with tales of marketing triggers, the F-bomb, Jagermeister, and Tim Horton’s. Grab a Timmy’s and take thirty minutes to listen in:
Interview with Sally Hogshead
You [...]
Sometimes you can have too much of a good thing. Passwords, for example, or information about someone’s every move, or social networks.
Numerous info-graphics have appeared on flickr and other image-sharing sites showing the plethora of social media brands that exist. With names like Plurk and Orkut, they sound more like bathroom [...]
In anticipation of the upcoming “The Art of Marketing” conference that’s coming to Calgary June 14, 2010, Mitch Joel, President of Twist Image and author of best-seller “Six Pixels of Separation” took a few minutes out of his busy schedule to speak to me about digital marketing. Grab a coffee and take twenty minutes to [...]
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