“Our brand is the public opinion of a million citizens … ”
said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.”
Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” luncheon [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog.
It all used to be so simple – segment your audience, target a demographic, pick the media mix that best [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted:
Traditional media is under pressure
PR folks can’t rely on traditional media as their sole “channel” for distributing messages
Social media is an umbrella term for a wide variety of collaborative web-based software tools that [...]
Clowns to the left of me,
Jokers to the right,
Here I am,
Stuck in the middle with you …
Stuck in the middle, Stealers Wheel, 1972
For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and PR folks needed coverage so [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
In the May 2008 “Social Media Speed Dating” event put on by CPRS Vancouver, attendees went from table to table visiting a moderator who made brief comments on the state of social media and engaged the groups in conversation. I was lucky enough to be one of those moderators. My comments centered around four basic [...]
