Academy Exercises

Links from our courses

 

slides

January 29, 2020 slides are available for download here.

February 26, 2020 slides are available for download here.

brand management sites

• Socialmention.com
• Brand24.com
• Brandwatch.com
• Mention.com

 

social media management systems

• SproutSocial.com
• Hootsuite.com

 

graphic design tools

• Image Resizer for Windows (microsoft.com Store)
• Royalty free images (use stock only when you have to): https://pixabay.com/
• Graphic design templates: https://www.canva.com
• Loom – easy and free to make videos (webcam style or screen share style) https://www.loom.com/pricing
• Stencil – social media graphics maker https://getstencil.com/pricing
• Ribbet – free photo editor https://ribbet.com/
• Remove Background – free background remover for images https://www.remove.bg/
• Piktochart – free infographic maker https://piktochart.com/

 

January 29, 2020 exercises

 

First activity break – Pre-flight:

1. Reputation research – search out your organization’s name:
   1. Google: branded search
   2. Google: unbranded search (Ubersuggest to find keywords)
   3. Namechk
   4. Listening tools (mention.com, Brand24.com, etc.)
2. Review a sample social media policy

second activity break – flight PLAN – people:

1. People: Persona builder by Hubspot

Third activity break – flight PLAN – objectives:

1. Objectives: Goal setting worksheet

homework – flight PLAN – Strategy & technology:

1. Strategy: Planning questionnaire
2. Evaluate channels by demographics

February 26, 2020 exercises

Worksheet Activity

You can download a pdf of the worksheet we provided here.