Academy Exercises

Strategy workshop activities and resources

Links from our courses



January 29, 2020 slides are available for download here.

February 26, 2020 slides are available for download here.

brand management sites


social media management systems


graphic design tools


January 29, 2020 exercises


First activity break – Pre-flight:

  1. Reputation research – search out your organization’s name:
    1. Google: branded search
    2. Google: unbranded search (Ubersuggest to find keywords)
    3. Namechk
    4. Listening tools (,, etc.)
  2. Review a sample social media policy

second activity break – flight PLAN – people:

  1. People: Persona builder by Hubspot

Third activity break – flight PLAN – objectives:

  1. Objectives: Goal setting worksheet

homework – flight PLAN – Strategy & technology:

  1. Strategy: Planning questionnaire
  2. Evaluate channels by demographics

February 26, 2020 exercises

Worksheet Activity

You can download a pdf of the worksheet we provided here.