The 2017 digital media crossword challenge
The weather outside is frightful; you better stay inside and get to work on our crossword.
We’re officially challenging you to try out our 2017 crossword puzzle. It’s time to summon your digital media expertise – you’re going to need it.
Using the hints below, can you solve the puzzle? And, more importantly, can you outdo your performance on last year’s puzzle?
ACROSS:
6. Association communicators are often faced with the challenge of having to sell ____ (i.e. ideas, sentiment and other abstract concepts).
8. Age ____ play a large role in determining your audience’s online habits.
9. In order to measure your conversion rate success, you must first specify a call-to-____.
10. ____ awareness is an indicator of how familiar audiences are with your organization.
DOWN:
1. ____ content is a smart and rewarding solution for marketers to curb creative burnout.
2. The “PESO” marketing model stands for “Paid, earned, social and ____”.
3. An ____ is a strategic blueprint for your digital communications strategy.
4. Don’t fall victim to a social media ____.
5. To really understand your ____, you’ve got to create detailed audience personas.
7. In order for your blog to rank higher on Google’s search results, you need an ____ strategy.
Need help? Check the blog posts linked in the clues.
Let us know how you did in the comments!
ANSWERS: (Across) 6. Intangibles; 8. Demographics; 9. Action; 10. Brand
(Down) 1. Repurposing; 2. Owned; 3. Editorial calendar; 4. Fail; 5. Target audience; 7. SEO