As 2022 winds down, your boss may want you to start planning your 2023 digital marketing strategy. Before you begin hashing it out, don’t forget to take a look at what experts are predicting will be the biggest digital marketing trends of 2023. To help with your research, we’ve condensed some of the most anticipated 2023 digital marketing trends for you below. Happy reading!
1. More personalized marketing
According to Mac Sources, it’s all about personalization. By having more personalized marketing, you help ensure that you will gain your customers’ attention and business. One of the ways to do this is to tap into analytics, SEO and other new technologies that help you collect customer data. This data can then be used to create highly personalized marketing campaigns tailored to each customer’s specific needs and interests.
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2. Rise of visual content
Digital marketing is so successful because it’s visual. Experts predict that platforms like Instagram and Snapchat will continue to increase in popularity as people continue to consume more visual content than ever. Mac Sources predicts that businesses will need to create more engaging and visually appealing content throughout 2023 to capture their target audiences’ attention.
3. Short content
HubSpot states that 90 per cent of marketers using short-form video will increase or maintain their investment next year, and one in five marketers plans to leverage short-form video for the first time in 2023. HubSpot explains that while long-form videos can offer depth and large amounts of information about a product, brand, or services, marketers have learned that getting to the point with short-form videos can actually be much more effective. Not only does it take less effort to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics.
4. Social media will become a customer service tool
While using social media for customer service purposes is not that new, HubSpot predicts that it will continue to increase. Currently, more than a quarter of marketers use direct messages (DM’s) to offer customer support, and 15 per cent of marketers plan to try it for the first time in 2023.
5. More businesses will invest in SEO
HubSpot reports that behind short-form video and influencer marketing, marketers will put the most money behind SEO in 2023. Further, 88 per cent of marketers who have an SEO strategy will increase or maintain their investment in 2023, which is slightly higher than 2022 (84 per cent).
6. Think mobile
HubSpot notes that more than half of today’s annual online website traffic comes from mobile devices, including tablets. As millennials and Gen Z audiences continue to grow in buying power, mobile-optimized digital experiences will be even more vital for businesses to consider.
7. Prioritize social responsibility
HubSpot data shows that 50 per cent of Gen Z-ers and 40 per cent of Millennials want companies to take a stance on social issues, specifically racial justice, LGBTQ+ rights, gender inequality and climate change. When companies advocate for these issues, it has a strong impact on purchase decisions. To match customer values, companies have started to develop social media strategies that focus on inclusive initiatives, promotions and offerings, while highlighting causes or missions they support. HubSpot notes that although this might not sell products immediately, showing a sense of social responsibility is still both thoughtful and effective.
8. Watch out for user-generated content
Asana states that user-generated content is the new word-of-mouth. Created by consumers rather than brands, things like unboxing videos, tech reviews, branded hashtags and photo tags are all examples of how brands can take advantage of user-generated content. Because anyone can create user-generated content, this tactic can increase your brand’s authenticity. Plus, Asana states that consumers are 2.4 times more likely to trust user-generated content compared to content created by brands.
9. Create interactive contenT
Customers are demanding engaging two-way experiences from the brands they love. That’s why Asana says that 2023 will see a rise in interactive content like quizzes, games, calculators, contests and interactive videos.
10. Incorporate employee advocacy
Employee advocacy is about getting your team or employees talking and sharing on behalf of the business. That’s why Forbes predicts that employee advocacy will be on the rise in 2023. Forbes states that this is more effective at reaching more people authentically than business accounts and assets.
Questions about any of these trends? At Communicatto, we’re here to kick your 2023 digital marketing strategy into high-gear. Contact us now to chat.