For many communicators and marketers, just the mere mention of “SEO” can send them down a rabbit hole of worry and confusion – the intimidation factor is real. Of course every organization wants their website to rank as high as possible on Google’s search results, but only tech geniuses can achieve that, right?
While having a SEO expert never hurts, conquering Google is still possible – but you have to have the right software on your side. Keep reading to find out which SEO tools will help you uncover the data you need for your organization to perform its best on the search engines!
Need an SEO audit? Look no further than SEMrush. Find out how your site compares to competitors, do keyword research, and monitor fluctuations in your rankings – just to name a few features. All of these stats are super crucial for developing a better digital strategy and outranking your competitors, which will help your website attract more organic traffic in the long run.
No idea which keywords to go for? Look no further than Google Trends. Find out how relevant search terms perform in your region with Google’s visual guides – this will help you narrow down the terms you should focus on for your website. You might even discover new keywords that just happen to be on trend – after all, you won’t know what the masses are Googling until you spend some time with Google Trends.
When it comes to building backlinks – a.k.a. links from other websites to your own – it can be hard to know exactly how well you’re doing. A backlink is basically a vote of confidence in your site’s favour, so it’s an important aspect of SEO to monitor. Luckily, Ahrefs does just that.
Ahrefs’ backlink checker is free, and it maintains “one of the largest live backlink indexes currently available with 16 trillion known links”, according to TechRadar. Find out how your website ranks, which of your backlinks perform best, and discover new link-building opportunities with this super-powerful tool.
Give these SEO tools a try, and your website should start making its way up Google’s ranks. Of course, using these tools is just the first step – you need to take the data you gather and turn it into a strategy that includes on-page SEO, off-page SEO and technical SEO. If you need a little extra help with all that, get in touch with us.