5 must-know testimonial marketing tips

29 Mar 2022 5 must-know testimonial marketing tips

Why is testimonial marketing so popular? It’s all about credibility and social proof. You can say your organization is great ‘til the cows come home – but what do your clients, members or customers have to say? According to Wyzowl, “nine out of 10 people trust what a customer says about a business more than what that business says about itself.”

If you’re having trouble convincing your target audience to answer your calls-to-action, a good testimonial could be a game-changer.

Below, we’re covering how to collect and share the most compelling testimonials!

Understand the basics of testimonial marketing:

Testimonial marketing tips infographic

Need some testimonial marketing inspiration? You’ve got to check out these examples:

1. The Copy Posse

Testimonial marketing screenshot from The Copy Posse

via copyposse.com

This testimonial from The Copy Posse leads with one big benefit of joining this copywriting program – and it definitely grabs attention!

2. Bench

Bench testimonial marketing example

via bench.co

Collecting testimonials that all centre around the same theme is a great way to show off your business’ worth. These testimonials from Bench (an accounting service) all relate back to one big, relatable source of stress: tax time. The headline at the top really seals the deal!

3. Calm

Calm meditation app testimonial marketing example

via LinkedIn

If you’re going to post testimonials on social media, make sure they’re eye-catching (like this one from Calm, a meditation app). Bonus points if you select a quote that kicks off conversations in the comments!

Looking to spruce up your website, social media, ads and more with incredible testimonials? It can be a big job. Reach out to us if you’re looking for a team of digital marketing pros to help you out!

Post A Comment

The Communicatto team delivers and then some.
Mike Regimbal - National Director, Operation Lifesaver

Communicatto is the best thing since sliced bread. My next cat’s name will either be Doug or Kelly. Seriously though, you guys do so much for OL. You have taken our not-for-profit to the next level and it was a joy to work with you. I feel like you have our best interest at heart. What an amazing team you have!
Maryse Betournay - Senior Administrative Assistant, Operation Lifesaver

I would not hesitate to recommend Communicatto’s services, as Doug and his team are fabulous. We have used them to orchestrate social media seminars for our global communications team in addition to helping build out our social media platforms here at the corporate office.
Krista Muhr - Vice President, Investor Relations & Corporate Communications, Eldorado Gold

Communicatto did a great job at scaling their services to suit our needs, we had limited social media savvy, but bringing everyone up to speed was a great help. Our social media branding increased markedly and we have been able to maintain this level thanks to Communicatto.
Rob Henderson - President & CEO, BioTalent Canada

Communicatto helped us address an immediate need for persona-based content to kick start a new demand generation program. Our writing team was knowledgeable, professional, easy to work with and provided quality copy that we were able to use right away. I’m looking forward to working with them again!
Laurie Smith - VP Strategic Communications, Media & Audience Relations, CNW Group

Doug showed wonderful patience and understanding in working with me to build my web page and other important marketing material.
Lonnie Rodgers - Realtor, C.I.R. Realty

Communicatto took the time to learn all about us by actively listening, defining our strengths and weaknesses, and then developing a tailored strategy we can understand and act on in order to effectively communicate with our key stakeholders. The digital world is overwhelming but Communicatto is helping us navigate it with confidence.
Shannon Lyons - Communications Manager, Alberta Cattle Feeders' Association

Great experience. Communicatto delivered a detailed service and was extremely easy to work with.
Communications Advisor, Health Care

Communicatto is exceptional in the business world. It has the expertise to deliver exceptional service to meet and anticipate your business needs. What you don’t know can cost you – Communicatto has your back.
Manager, Utility

Having a Twitter or Instagram account doesn’t qualify you as a digital marketer. What I like about the team at Communicatto, is that they understand the importance of the marketing plan and are as well versed in traditional marketing methods as they are in digital channels. They bring the power of an integrated marketing mix to the table and as technologies move at warp speed, they add value by staying on top of the new tools on the horizon.
Marketing Communications Manager, Recruitment