What makes content go viral?

19 Mar 2018 What makes content go viral?

Let’s face it: everyone on social media is fighting for recognition, which can be hard to come by. After all, there’s an endless stream of content available and only so many hours in the day. Getting your content noticed is hard, to say the least.

That’s why so many social media publishers dream of the day their content goes viral. Creating content that engages the masses is a great way to boost your brand’s messaging (and might convert a few followers as an added bonus).

But what makes content go viral in the first place? Check out our video below to discover what kinds of content tend to make waves online – and then go formulate your new social media strategy.

What makes content go viral:

What do these five elements of viral content have in common? Answer: They all elicit strong emotional or intellectual reactions. No matter your content’s subject matter or intent, it needs to conjure up emotion. Maybe it makes for a good laugh; maybe it makes people mad (and they’re not going to take it anymore).

Viral content isn’t something that people passively consume – it inspires action (in the form of shares, clicks, “likes” and comments). Keep in mind, social platform algorithms also lend a helping hand in making content go viral. The more actions taken on a piece of content, the higher the post will rank in the algorithm, which will then serve your content up to more people and further increase the opportunity for engagement. Rinse. Repeat.

If you’re looking to go viral and don’t know how to connect with your followers, take the time to get to know your audience first – then get to work on your content strategy.

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