5 reasons to create video content – and yes, you can afford it

5 reasons to create video content – and yes, you can afford it

When it comes to content marketing, video content is incredibly powerful. However, many businesses fear that videos are too costly to use in their content marketing strategy – this couldn’t be further from the truth.

Almost every business has the tools to create videos. High-definition cameras come with every smartphone and video platforms like Vimeo, Facebook, Wistia, Instagram, Periscope and Vine are widely available online. Truly, there has never been a better time for user-generated videos.

To help you grasp just how powerful video is in content marketing, we’ve created a video of our own that breaks down the stats.

5 things you need to know about video content:



Need help deciding which video platform is for you? Marketing Land has created a very informative chart:

Video content channel comparison

Where did we get our stats for this video? Animoto, Twitter, Invodo, Huffington Post, Convince & Convert and Syndacast all have tons of great data on the power of video.

For more multimedia know-how, we’ve got memes, photos and audio covered. And check out this earlier blog post about how video helps businesses.

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