Digital advocacy: How to create change through your digital strategy
No matter which industry you work in, politics undoubtedly factor into your organization’s successes and failures. Decisions made by local, provincial and federal politicians can both help and hinder your objectives, leaving some organizations feeling powerless – but that’s where your digital strategy comes in.
If you want to create change, you’ve got to get the word out – and digital media is a great way to start the conversation. By spreading timely, accurate and actionable information to your audience, you can create awareness about the issues that matter most.
If you want to build a strong, dependable bond with your audience, digital advocacy is the way to go. Here’s how to get started:
Be clear on your stance
Did you know that advocates are seven times more likely to donate to nonprofits than non-advocates? Whether or not your organization is a nonprofit, this is great news – advocates love to show their support for organizations with whom they share viewpoints and values.
When it comes to issues that matter to your organization, be clear on your stance while also remaining fair and respectful. Chances are, you’ll get a few negative responses, but audience members who respond positively will form an even stronger bond with your brand.
Make it easy to take action
The most important step in creating advocacy online? Let your followers know exactly how to create change. Provide points of contact for the appropriate lawmakers (such as Twitter handles, email addresses and websites) and keep your followers updated on advocacy events happening in your community.
Avoid fake news
You’ve always got to double check your sources, or risk spreading misinformation. Protect your reputation by sticking to the facts – sensationalizing and fear-mongering is a bad look for any organization. Creating change is important, but so is protecting the integrity of your organization.
Create powerful content
If you want to make attention-grabbing social media, email and blog content, use advocacy as inspiration. Start a dialogue on your Facebook page, or share information and resources through your e-newsletter. Just remember to monitor comments on your posts – no one should be attacked for having a different point of view.
If you want to create change, digital media is a powerful resource. By being fair but straightforward about your cause, you can inspire other like-minded individuals and organizations to make a stand.