Does digital media help or hurt your investor relations strategy?

This post is part of our ‘Do you need digital media?’ series – an exploration of how digital media can help you meet your organization’s goals. 

It’s no secret that investor relations (IR) can be extremely tricky to navigate. Cultivating a positive opinion of your company in investors’ eyes isn’t an easy task. So what tools do IR specialists use to achieve this feat? While many different techniques play a role in managing investors’ expectations, digital media has become highly influential.

LinkedIn and Greenwich Associates state, “Nearly all Institutional Investors use digital media sources for their roles (97%).”

They add that 31% of investors use social media to “make an investment recommendation or decision.”

In fact, a single tweet can sometimes cause huge waves in investor relations. For example, Visual Capitalist reports that, “The stock price of Tesla Motors skyrocketed 3% on Elon Musk’s tweet to his 1.8 million followers that a ‘major new product line’ would be unveiled.”

Do you know how to harness the powers of digital media for use in your IR strategy? We’ve crafted a quiz to test your knowledge.

How much do you know about digital media and investor relations?

For more on this topic, take a look at our previous post on IR and social media.

Do you need digital media? Here’s why a digital strategy is important for all organizations.

LinkedIn and Greenwich Associates’ SlideShare presentation sums up how investors use social media to get ahead: