Digital trends: The holy grail of a successful marketing campaign

Digital trends: The holy grail of a successful marketing campaign

Keeping up with the latest digital marketing trends is like keeping up with the Joneses –  it’s exhausting. Staying on top of new developments like voice search, AI and chatbots is not easy.

Regardless, professional marketers have no choice. They must stay up-to-date with the latest digital marketing trends if they want to make a mark in the noisy digital space.

Think about Apple – arguably its dominative and influential brand offers its audience exactly what it wants: simple, on-demand marketing to ensure an exceptional brand experience. So what’s a B2B marketer to do to emulate this success? 

Don’t just jump on the digital trends bandwagon – stay ahead of the curve to make a mark before a trend becomes too saturated. TopRank Marketing highlights a great example: “All social media platforms are doubling down on more visual, personalized ad options, and marketers should take advantage.”

Where do you start to keep up with ever-changing digital trends? 

SERPwatch’s comprehensive infographic (below) reveals the top trends and tactics that every digital marketing campaign should include; and if you’re really eager to impress your boss, dive into the latest trends in social media, SEO, video marketing, paid advertising and more to help your brand become a little more like Apple.

Looking for a golden ticket to make your next marketing campaign a breeze? Work with digital marketing experts who are already familiar with the trends you need to know: get in touch with us! 

To see the full infographic from SERPwatch, click image: 

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