As we told you recently, Google plans to sunset its “classic” analytics (universal analytics or UA) and replace it with Google Analytics 4 (GA4) next year. It’s a big change, you probably aren’t ready and your whole web traffic reporting routine needs to morph. The good news is you have a year to get it done. The bad news is if you don’t act now, you won’t be able to access year-over-year data comparisons after July 2023.
What should you do to prepare?
First, you need your web people (or us – hint, hint) to set up GA4 to run in parallel to UA on your website. This ensures data continuity.
Second, learn how to use and read GA4 before you’re forced to. Check out this YouTube tutorial for more information.
Third, customize your GA4 so you’re set up to capture and report on the events that matter to you.
What will I gain from the switch?
GA4 has a bunch of snazzy new features like improved customer journey tracking and engagement analysis, enhanced visualizations and reporting, and extended segmentation possibilities. We personally love the demographic insights, user lifetime techniques and machine learning. This awesome infographic from Three Ventures summarizes these new features and explains 14 ways GA4 will help your business make money. July 2023 may seem like light-years away, but the reality is that it will come quickly. Make sure you’re prepared and jump on the GA4 train now. Not sure where to start? We’ve got you covered. Check out the infographic below and then feel free to get in touch to learn more about our digital marketing services.