New Year, new you…new digital strategy?
The start of the new year is the perfect time to make resolutions in all areas of your life – including your digital strategy!
Why do we recommend laying out your digital strategy goals at the beginning of the year? For starters, it allows you to analyze benchmarked data from 2022, while also giving you time to get ahead and adjust your new strategy as needed throughout the 2023. Essentially, the sooner you start, the better!
In case you’re having trouble deciding what resolutions you should make, we’ve put together a list of the top things you may want to consider to get your 2023 digital strategy into tip-top shape.
1. Convert your website to Google Analytics 4 (GA4)
If you haven’t considered switching your website analytics to GA4, don’t wait any longer. Google will flick the switch on GA4 in July 2023, and once that happens, any data that you collected with the current Universal Analytics won’t import to GA4. Forbes explains that if you don’t import your data over, you’ll be attempting to market your products and optimize your website with no historical data to guide you which is a dangerous position for your business.
2. Audit your site for SEO
We recommend running an SEO audit on your website at least once per year. Why? Imaginuity explains that SEO audits are an important, necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimized for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers. Not only do algorithms change, but things like outdated content, website errors and weak titles and meta data all affect your SEO. It’s critical to make sure all these things are up-to-date so your site performs its best!
3. Test your website’s speed
We all hate a slow website, but that’s not the only reason why you should make sure your website is fast. According to HubSpot, A slow website can hurt SEO, leading to lower search rankings, fewer clicks, fewer leads and a decrease in sales. By taking the time to test and improve your website speed, you’re also investing in the overall well-being of your website.
4. Test your website’s mobile-friendliness
Don’t underestimate the importance of a mobile-friendly website! In many countries, smartphone traffic now exceeds desktop traffic (Google), so if you haven’t made your website mobile-friendly, you should make this a priority for 2023. One tool to check out is the Google Search Console’s Mobile-Friendly test.
5. Plan your content
There’s nothing worse than scrambling for content each month. By planning your content early in the new year, you have more time to create quality content and look for upcoming trends to capitalize on. Making intentional, fresh content also helps you to connect with your audience on a personal level, while increasing your Google ranking. If you need some help getting your content strategy ready for 2023, we’re here to help you get your brainstorm on!
Ready to make your 2023 New Year’s digital resolutions come to life? Contact us to kick-start your year now.