Socially Speaking Episode 14: The Black Lives Matter movement and brand activism (Pt 2)
In Part 2 of their conversation around brand activism and engaging social movements like Black Lives Matter, Eric and Scott dig into where the work of engagement needs to start for many brands. More often than not, the answer is not going immediately to your digital channels and talking about who you are and what you think about a given issue.
Socially Speaking Episode 14: the Black Lives Matter movement and brand activism (Pt 2) from Communicatto Inc. on Vimeo.
Again, if you’d like to connect with Eric you can find him on Twitter or LinkedIn. Check back for Part 3 next week!