
4 Canadian brands that mastered the COVID-19 pivot
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
Last month, we wrote a blog post with some interesting stats about the importance of a robust digital presence and the rise of online purchasing during…
The global pandemic has turned things on their head for a lot of businesses. We’ve all had to rethink how we do things we used to…
Just like that, another year gone. 2018 was certainly one for the social media record books. Between Facebook controversies, Twitter bot exposés and the many algorithm…
As we transition into Q4 of 2018, it’s the perfect time to reflect on the past year while planning for the future. This is especially true…
Canadian cannabis companies are communicating at a furious pace in anticipation of legalization and new regulations on October 17, pushing out a raft of information the…
Chances are your business or organization needs to talk to people in the outside world. So why not meet those people where they are spending their…
Target audiences come in all shapes and sizes. Luckily, social media is a powerful tool for building connections – no matter who your audience is, you…
People access the Internet while walking down a street; sitting in a mall; having dinner at a restaurant; drinking coffee at Starbucks; and travelling on city…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…