
Communicating about cannabis; proceed with caution
Canadian cannabis companies are communicating at a furious pace in anticipation of legalization and new regulations on October 17, pushing out a raft of information the…
Canadian cannabis companies are communicating at a furious pace in anticipation of legalization and new regulations on October 17, pushing out a raft of information the…
Chances are your business or organization needs to talk to people in the outside world. So why not meet those people where they are spending their…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…
When it comes to consumers and their use of technology, Calgary university professor Tom Keenan is regarded as one of the country’s leading experts. And he…