
Is this social media thing paying off?
Measuring the return on investment (ROI) on social media is a tricky endeavour when selling ideas instead of products. Retailers and service providers have it relatively…
Measuring the return on investment (ROI) on social media is a tricky endeavour when selling ideas instead of products. Retailers and service providers have it relatively…
Many businesses don’t see the benefits of blogging. There’s a common misconception that blogs are just for sharing recipes, silly lists, and the ups and downs…
When it comes to measuring the success of your digital strategy, there are inevitably a few numbers – or metrics – in need of crunching. “The…
Online advertising opportunities are limitless – social media, search engines and email lists are just a few of the options through which you can promote your business….
Managing social media communities can be one of the most rewarding jobs out there. It’s an opportunity to “provide a voice and personality for an entity…
I’m going to reveal a secret to you right now: as I write this post I’m wearing sweatpants and a tank top and my hair is…
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s…
“There are three kinds of lies: lies, damned lies, and statistics.” This phrase, popularized by Mark Twain, gets to the heart of a current trend that…