
4 Canadian brands that mastered the COVID-19 pivot
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
Earlier today, we shared an interesting article from our friends at Sprout Social about what a brand community is and how you can build one. We…
Very few organizations exist to post things on social media. We use social media to reach an audience that can help us achieve our goals. Your…
If your role has anything to do with digital communications, then you’ve probably heard the term content marketing before. It gets thrown around a lot. But…
Last month, we wrote a blog post with some interesting stats about the importance of a robust digital presence and the rise of online purchasing during…
We ran across an interesting CTV News article recently that talked about how COVID-19 is changing Canadians’ lifestyles. Referencing polling by market research firm Leger, the…
We continue our run with guests talking about their experiences with the global pandemic on Socially Speaking this week! Robin Parsons was kind enough to chat…
There are many parents out there right now with kids at home who are juggling their work with school work. Suddenly you have to remember what…
Back in February, we posted a link to Part 1 of an IABC/Calgary interview with our own Heather Murray. The interview went over building a stellar…
Last week, we looked at what you need to communicate during Alberta’s relaunch strategy. In Part 2 of this topic, Doug, Heather, and Scott talk about…