
A meme is NOT the lady from The Drew Carey Show
What is a meme? According to Sprout Social, a social media management platform, the definition is “an image, video, phrase or some combination of a visual…
What is a meme? According to Sprout Social, a social media management platform, the definition is “an image, video, phrase or some combination of a visual…
Many businesses don’t see the benefits of blogging. There’s a common misconception that blogs are just for sharing recipes, silly lists, and the ups and downs…
David Ogilvy, “The Father of Advertising”, once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Ogilvy’s words ring especially…
When it comes to measuring the success of your digital strategy, Google Analytics is the first place to look. Your website is the heart of your…
Your website is the heart of your digital strategy and the key to meeting your digital marketing goals. So, it had better be up to the…
Search engine optimization (SEO): A term so important to our everyday, Google-obsessed lives, yet many people don’t really understand what it is or how it works….
When it comes to measuring the success of your digital strategy, there are inevitably a few numbers – or metrics – in need of crunching. “The…
Online advertising opportunities are limitless – social media, search engines and email lists are just a few of the options through which you can promote your business….
Managing social media communities can be one of the most rewarding jobs out there. It’s an opportunity to “provide a voice and personality for an entity…
Creating original, online content is a great way to engage your target audience once you have a digital strategy in place. As Smart Insights says, “Content…