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People access the Internet while walking down a street; sitting in a mall; having dinner at a restaurant; drinking coffee at Starbucks; and travelling on city…
People access the Internet while walking down a street; sitting in a mall; having dinner at a restaurant; drinking coffee at Starbucks; and travelling on city…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Businesses that use social media in their marketing are quickly learning the value of using “influencers” to increase reach. But how do they know the influencers…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…
Navigating the world of social media advertising can be confusing for professionals, many of whom are new to the game. They have been told that social…
The use of digital video ads is growing in Canada and will likely do so for years. But marketers and advertisers must be wondering how effective…
There’s no question that digital advertising is now the name of the game when it comes to selling a service, a product or even an idea….
It doesn’t take a rocket scientist these days, poring over reams of data, to figure out where companies and businesses are focusing their media ad spending…
When it comes to consumers and their use of technology, Calgary university professor Tom Keenan is regarded as one of the country’s leading experts. And he…
Recent quarterly financial results from Postmedia, the country’s largest newspaper chain, continue to indicate in a dramatic way the shift that is taking place in the…