
Community management and contentious issues
This post is a part of our community management series – a guide for managing issues in the digital age. Social media provides endless opportunities for…
This post is a part of our community management series – a guide for managing issues in the digital age. Social media provides endless opportunities for…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Businesses that use social media in their marketing are quickly learning the value of using “influencers” to increase reach. But how do they know the influencers…
These days, Facebook ads are becoming a must-do for most organization. Recent changes to Facebook’s algorithms have stifled organic reach; now, you’ve got to pay to…
Here’s a million-dollar question in the world of digital marketing: Are marketers buying ads on the right channels? More and more money is being spent on…
Ever notice how the same kind of content shows up again and again in your social media feeds? You like one cat video; suddenly, your entire…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…
Trust in social media advertising is taking a beating these days. It’s certainly not being helped by the current controversy over personal data breaches, particularly with…
In a world where social media can make or break your organization, the business of buying bots can certainly be tempting. Bots, or fake social media…
Navigating the world of social media advertising can be confusing for professionals, many of whom are new to the game. They have been told that social…