
What led to the state of digital advertising in 2018?
On February 22, Robin Eldred, Communicatto’s Director of Advertising, hosted a webinar on one of our favourite topics: digital advertising. Robin’s digital expertise made for an…
On February 22, Robin Eldred, Communicatto’s Director of Advertising, hosted a webinar on one of our favourite topics: digital advertising. Robin’s digital expertise made for an…
There’s no question that digital advertising is now the name of the game when it comes to selling a service, a product or even an idea….
This post is a part of our PESO model blog series – a guide to the basics of paid, earned, social and owned content. In its…
An interesting post on LinkedIn by Ryan Holmes, CEO of Hootsuite, caught my eye recently. Of course, the headline helped – Social media is dead. Long…
Recent quarterly financial results from Postmedia, the country’s largest newspaper chain, continue to indicate in a dramatic way the shift that is taking place in the…
In December 2017, eMarketer released a report on the digital marketing “duopoly”, Facebook and Google. In the report, they explored exactly why and how the duopoly…
This post is part of our ‘Make hay while the sun shines’ series – a guide for using summer downtime to clean up your digital strategy….
So you’ve created social media accounts and have come up with a solid content strategy – but now what? As with any strategy, you need to…
When posting photos on social media, you probably don’t give a second thought to the size of those photos. However, by disregarding photo dimensions, you’re actually…
Understanding your target audience is absolutely essential for your content marketing strategy. Fortunately, taking a look at your audience’s generation could offer up valuable insight. Baby…