
More Canadian companies need to harness the power of storytelling
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
“Whoever controls the media, the images, controls the culture.” This quote, from the outspoken American poet, Allen Ginsberg, seems to have particular resonance in today’s digital…