
Making sense of the media mayhem in 2020
Back in November, Communicatto’s President, Doug Lacombe, delivered a webinar for CPRS Calgary entitled Media Mayhem: Breaking through the noise in 2020. The webinar focused on…
Back in November, Communicatto’s President, Doug Lacombe, delivered a webinar for CPRS Calgary entitled Media Mayhem: Breaking through the noise in 2020. The webinar focused on…
It doesn’t take a rocket scientist these days, poring over reams of data, to figure out where companies and businesses are focusing their media ad spending…
Recent quarterly financial results from Postmedia, the country’s largest newspaper chain, continue to indicate in a dramatic way the shift that is taking place in the…
Brand awareness is an indication of how familiar audiences are with your brand, and how your reputation holds up. Awareness is often a campaign objective for…
This post is part of our ‘Do you need digital media?’ series – an exploration of how digital media can help you meet your organization’s goals….
Managing social media communities can be one of the most rewarding jobs out there. It’s an opportunity to “provide a voice and personality for an entity…
Creating original, online content is a great way to engage your target audience once you have a digital strategy in place. As Smart Insights says, “Content…
Throughout this digital literacy series I’ve examined the many ways digital media has changed the way we live. This influence is so far-reaching that there are…
Let me tell you a story. Back when I was growing up, I lived in a provincial park far away from civilization. To get to school…
A couple weeks ago I wrote a post for this digital literacy series that examined the ways that social media is changing our lifestyles. In that…