
Why Canadian crop growers should be planting the seeds of digital PR in 2019
Top of the crops Canada is the world’s fifth largest exporter of agriculture and agri-food products, after the EU, U.S., Brazil, and China. A 2016 Government…
Top of the crops Canada is the world’s fifth largest exporter of agriculture and agri-food products, after the EU, U.S., Brazil, and China. A 2016 Government…
Sometimes it seems the oil patch is constantly losing in the battle for public opinion. Energy giants often take a beating in public image and branding…
Recent quarterly financial results from Postmedia, the country’s largest newspaper chain, continue to indicate in a dramatic way the shift that is taking place in the…
Why drive your corporation to social media failure when you can avoid the pitfalls. Plan your social media strategy for success. Build your online presence.
“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship…
There’s no doubt that digital media has altered the public relations landscape forever. Given this reality, what does the current world of PR and corporate communications…
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Nearly every IRO I speak to is dissatisfied with his or…
If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book…
CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is…
“There are three kinds of lies: lies, damned lies, and statistics.” This phrase, popularized by Mark Twain, gets to the heart of a current trend that…