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Can you believe it? 2021 is coming to a close – where did the year go? There was no shortage of changes in the…
Can you believe it? 2021 is coming to a close – where did the year go? There was no shortage of changes in the…
Do you have a company blog? If so, you’ve likely been plagued with those fundamental questions every communicator has had. How long should it be? How…
If there’s one thing people don’t have time for these days, it’s slow-loading websites. After all, this is the age of instant gratification – waiting on…
Ever notice how the same kind of content shows up again and again in your social media feeds? You like one cat video; suddenly, your entire…
In a world where social media can make or break your organization, the business of buying bots can certainly be tempting. Bots, or fake social media…
In December 2017, eMarketer released a report on the digital marketing “duopoly”, Facebook and Google. In the report, they explored exactly why and how the duopoly…
Brand awareness is an indication of how familiar audiences are with your brand, and how your reputation holds up. Awareness is often a campaign objective for…
Last week, we interviewed Brandon Ghaeli from Eyereturn Marketing on a major development in the advertising industry: programmatic advertising. While the word “programmatic” sounds instantly intimidating,…
This post is part of our ‘FAQ’ series – a closer look at the frequently asked questions of digital media. Question one: how much do you…
With the vast amount of digital advertising options available, how do you select the best platforms for your business? There are several elements to consider when…