How to master the art of target audience research
An effective digital marketing strategy starts with target audience research. Usually, this involves creating audience personas. But these personas need to be more than just figments…
Tag: social listening
The benefits of social media monitoring and listening: part 3
Last week we covered how social media monitoring can give you insights into how to become more useful to your audience and how to gauge how…
The benefits of social media monitoring and listening: part 2
Last week, we covered how a social media listening strategy could provide unparalleled insights into your brand’s reputation. This week, we’re taking a look at two…
The benefits of social media monitoring & listening: part 1
In our recent guest blog post by Trust Radius, A guide to social listening: your social media secret weapon, we looked at how to put together…
A Guide to Social Listening: Your Social Media Secret Weapon
This guest post was written by Dane O’Leary of TrustRadius, a review site for business technology. Dane O’Leary is a writer, tech journalist and regular contributor to…
Fit your social media platform to your audience
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…