
5 digital advertising mistakes you can’t afford to make
Is improving your digital ad strategy on your 2022 to-do list? Don’t worry – you’re not alone. As the digital advertising world continuously evolves, organizations have…
Is improving your digital ad strategy on your 2022 to-do list? Don’t worry – you’re not alone. As the digital advertising world continuously evolves, organizations have…
When it comes to social media algorithms, Instagram seems to get most of the attention. But your brand is probably on a few social media sites,…
By now, you’re probably familiar with TikTok, the super-popular (as in 1 billion active monthly users) video-sharing platform. While TikTok was originally a Gen Z thing,…
While the upcoming decade is sure to bring many changes to the state of digital advertising, one thing’s for sure: Facebook advertising isn’t going anywhere anytime…
Target audiences come in all shapes and sizes. Luckily, social media is a powerful tool for building connections – no matter who your audience is, you…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Here’s a million-dollar question in the world of digital marketing: Are marketers buying ads on the right channels? More and more money is being spent on…
Trust in social media advertising is taking a beating these days. It’s certainly not being helped by the current controversy over personal data breaches, particularly with…
Navigating the world of social media advertising can be confusing for professionals, many of whom are new to the game. They have been told that social…
When looking ahead to 2018, it’s easy to get excited about all the opportunities that digital marketing presents. From social media stardom to successful ad campaigns,…