The best types of social media content for each major platform

The best types of social media content for each major platform

If you’re trying to up your social media content strategy, studying each individual platform is a great place to start. After all, the performance of your posts can depends on which platforms you use. So how do you figure out what to post, and where?

Luckily, WordStream shared tons of helpful data on what kinds of content themes and subject matter work for each platform. If you’re looking for a succinct and helpful summary of what works for each social platform, this is it.

Keep reading to get all the intel!

The best kinds of social media content for each platform:


Smartphone screen displaying the word Facebook



Looking to connect with your city or community? Facebook’s the place to go. Its location-targeting features provide the local advantage; it goes without saying that Facebook’s advertising features are hard to beat. It’s no wonder so many brands love boosting posts.

Facebook also caters to older generations. If you’re trying to connect with Gen Z, you won’t find them here – but Boomers and Gen X love it. Get their attention by posting comment- and share-worthy links, or do a live video!

2D Instagram icon on pink background


If your target audience consists of Millennials, Instagram is the place to be. It’s an aspirational app – share everything from beautiful travel shots to knowledge-boosting carousel posts. Of course, a good meme never hurts either.

While B2Bs can find success on Instagram, it’s geared more towards B2C brands. And of course, influencers rule the app.

2D Twitter bird icon on blue background


Twitter content tends to fall into two categories: news and jokes. It’s a great place to share updates, but Twitter users expect a few laughs too. And creating a dialogue is key – post all your convo-worthy insights here.

Customer service should also be an important component of your Twitter content strategy. If someone’s going to complain about your brands, it’s probably going to be via Twitter. Use social listening tools to keep an eye on the general sentiment surrounding your business.

Hands holding smartphone with LinkedIn icon displayed on screen


As the place to “do business where business is done”, LinkedIn provides tons of opportunities to make connections and provide “thought leadership”. B2Bs, take note! LinkedIn offers opportunities for organic engagement (which isn’t as easy to come by on platforms like Facebook and Instagram).

Make sure to keep things professional. This isn’t the platform for sharing baby photos – LinkedIn is all about networking and industry-related content.

TikTok icon symbol on pink background


Everyone secretly wants to go viral on TikTok, right? This app is for a younger crowd, though Millennials, Gen Xers and Boomers can’t deny the allure of the organic engagement TikTok offers. TikTok videos are all about taking deep-dives into niches, following trends and getting a little weird. Entertaining and informative videos can do very well!

Now that you know what to post on each platform, you can take your social media strategy to the next level with these posts:

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