Training tips to take your social media marketing over the top
Digital tools are great because they are generally easy to use and accessible to anyone. But without a thoughtful, evidence-based strategy, you can find yourself in trouble quickly!
If you’re determined to do your digital marketing in-house, make sure you’ve got the skills and knowledge to do it right. And if your team doesn’t have those skills, getting them the social media training they need will save you headaches down the line.
Here are some training tips we often give clients looking to DIY their digital marketing.
Ask your staff to study your policy
More often than not, when people run into problems, they stem from a lack of clarity.
Employees aren’t sure what they can and cannot post on social media. There is confusion over your organizational voice. And there is uncertainty around who makes the final decisions when it comes to your digital marketing.
Developing a robust policy and training the relevant people on it will help head issues off. It will also increase your team’s efficiency and effectiveness at the same time!
Teach people about your management tool
If you manage all of your digital marketing within the platforms themselves, you’re bound to run into trouble. There are plenty of tools available to help you manage your social media efforts, especially if you’re working with a team.
Our favourite is Sprout Social, but there are plenty of options to meet your needs and budget.
Choose the tool that’s a good fit for your organization and give your team the social media training to use it properly. Most tools will enable you to assign tasks, create workflow approvals, and streamline communications if you set them up and train everyone on using them correctly.
Give your staff a Masters in measurement
It’s impossible to succeed in digital marketing if you don’t measure your progress. And yet, all too often, organizations forget to train staff on measuring their efforts with appropriate KPIs.
As with management tools, there is no shortage of reporting tools available to assist you in measuring your digital marketing. And while some of the options can get pretty intense, your reporting doesn’t need to be complicated.
As long as you determine your goals, communicate those goals, and then train your team on using the right tools to track your progress, you should be in good shape!
The bottom line here is: don’t let your DIY turn into DI-Why?!
Communicatto has trained both large and small clients. If you need some help with the tips above, we’re happy to help!
Our customizable training options will ensure your comms team goes beyond managing your digital channels and give them the tools to master your digital marketing.
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