Your 2022 digital marketing checklist

Your 2022 digital marketing checklist

Got a 2022 digital marketing game plan yet? While a good strategy takes time to develop, it’s not too late to get started!

Your marketing strategy encompasses several moving parts. Some of them are probably clicking along, while others need a little tune-up. But how do you make that happen?

Before you get started, you need to figure out which parts of your strategy work, and which ones need a tune up. We recommend performing a thorough communications audit and really digging into your analytics. Broad trends shouldn’t dictate your strategy – data is the real key to success.

Below, we’re covering all the digital marketing basics, so you can hit the ground running in 2022.

Tackle your 2022 digital marketing checklist:


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1. Get more followers

Everyone wants more social media followers – that’s a given. But in 2022, it’s going to take more than a few good posts to boost your follower count. You’ll need to:


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2. Create video content

Video seems to rule social media these days – and that trend is sure to continue into 2022. Here’s how to get started:

  • Use powerful (and relevant) search terms and hashtags in your video captions
  • Add subtitles
  • Keep your videos short and sweet (though long-form videos work better on YouTube)
  • Watch your analytics to see what’s working and what’s not
  • Pay attention to video trends, and find ways to make them work for your brand
  • Only use good-quality footage. Avoid blurry or pixelated videos!
  • Make it fun!


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3. Upgrade your website

Is 2022 the year you’ll finally revamp your website? It might seem like an intimidating process, but it’s more manageable when you break it down into steps:


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4. Improve your SEO

SEO’s forever evolving – but is your strategy?


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5. Invest in effective digital ads

It’s hard to make waves in the digital world purely through organic content. Increasing your digital advertising budget could be a smart move, especially if you:

  • Give video ads a try (especially the explainer video format)
  • Hire a copywriter
  • Focus on your audience’s pain points – and show them the benefits and solutions your organization offers
  • Invest in incredible photos and imagery
  • Run social media ads on your target audience’s favourite platforms

Need help ticking items off your 2022 digital marketing checklist? We’d love to give you a hand! If you’re interested in working with our team, drop us a line.

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